Marketing Manager - Fitness and Wellness

Overview

The Marketing Manager – Fitness & Wellness is responsible for leading the planning and execution of marketing initiatives that drive awareness, engagement, and commercial growth across CORE’s fitness and wellness offerings, with a primary focus on Riyadh operations.
This role plays a critical part in supporting CORE Social Wellness Clubs and the wider CORE portfolio by translating fitness and wellness programming into structured, revenue-driven campaigns that align with CORE’s premium positioning.
The position ensures strong on-ground execution by working closely with club operations, trainers, and sales teams in Riyadh, enabling faster response to market dynamics and maximizing opportunities across membership acquisition, retention, and secondary revenue streams. 

Job Responsibilities:

Fitness & Wellness Marketing Strategy & Execution
• Develop and execute structured marketing plans for fitness programs, wellness initiatives, classes, and seasonal campaigns.
• Ensure alignment with overall brand positioning and commercial objectives.
• Drive member acquisition, participation, and retention through targeted campaigns.

On-Ground Execution & Club Alignment (Riyadh)
• Act as the primary marketing lead for Riyadh fitness and wellness operations.
• Work closely with club management, trainers, and sales teams to ensure alignment and execution.
• Ensure campaigns are relevant, timely, and effectively delivered on the ground.
• Support immediate response to operational and market needs.

Program & Initiative Launch Support
• Support the launch of new wellness programs, signature experiences, and partnerships.
• Prepare campaign toolkits and messaging frameworks prior to launch.
• Ensure full marketing readiness before program rollout.

Revenue & Commercial Support
• Support membership acquisition through targeted fitness and wellness campaigns.
• Drive secondary revenue streams including personal training, wellness services, and programming.
• Work closely with Sales to ensure marketing directly contributes to commercial performance.

CORE Social Wellness Clubs Support
• Act as the dedicated marketing lead for fitness and wellness across CORE Social Wellness Clubs.
• Translate technical fitness and wellness concepts into clear, member-facing communication.
• Ensure consistency of messaging across all club touchpoints.

Campaign Management & Performance Tracking
• Execute campaigns through digital, social, CRM, in-club, and event channels.
• Monitor engagement, participation, and commercial performance metrics.
• Provide structured reporting and insights to optimize campaign effectiveness.

Cross-Functional Coordination
• Work closely with Brand, Operations, Sales, and Events teams to ensure alignment.
• Coordinate with external partners, trainers, and wellness ambassadors when required.
• Ensure integration of fitness and wellness marketing within the broader CORE ecosystem.

Experiences & Qualifications

• Bachelor’s degree in marketing, Communications, or related field (preferred).
• 5+ years of experience in fitness, wellness, sports club, or lifestyle marketing.
• Strong experience in high-end social wellness clubs, sports clubs, or premium fitness environments is highly preferred.
• Proven experience supporting revenue-driven campaigns and program rollouts.
• Experience working in KSA or GCC markets is highly advantageous.