Membership Growth Manager

Overview

The Membership Growth Manager is responsible for driving membership acquisition, retention, and overall revenue growth at the club level.
This role plays a critical part in delivering CORE’s commercial objectives by owning the full membership lifecycle, from lead conversion to ongoing member engagement, ensuring consistent and high-quality experience that supports long-term retention and revenue.
The position requires a strong on-ground presence, working closely with Sales, Marketing, and Operations teams to maximize membership performance, optimize conversion, and increase secondary spend across fitness, wellness, and lifestyle offerings.

Job Responsibilities:

Membership Acquisition & Conversion
• Drive membership sales through active lead management and client engagement.
• Ensure timely follow-up and conversion of all inquiries.
• Conduct club tours and present CORE offerings in line with brand positioning.
• Work closely with marketing to maximize lead generation and conversion.

Member Retention & Engagement
• Monitor member activity and engagement levels.
• Develop and implement initiatives to improve retention and reduce churns.
• Maintain regular communication with members to ensure satisfaction.
• Identify at-risk members and take proactive action to retain them.

Revenue Growth & Upselling
• Drive additional revenue through personal training, wellness services, and programming.
• Promote relevant offerings to existing members based on their needs and preferences.
• Support cross-selling across CORE services and experiences.

On-Ground Execution & Club Alignment
• Act as the key commercial representative within the club.
• Work closely with club management, trainers, and operations teams to align priorities.
• Ensure a seamless member journey from first interaction to ongoing engagement.
• Support in-club activations and events to drive membership growth.

Lead Management & CRM Discipline
• Maintain accurate records of all leads and member interactions.
• Ensure proper use of CRM systems to track pipeline and performance.
• Follow structured processes for lead management and reporting.

Cross-Functional Coordination
• Collaborate with Marketing to align campaigns with on-ground execution.
• Work with Operations to ensure service delivery meets member expectations.
• Support coordination with Events and other teams for member engagement initiatives.

Performance Tracking & Reporting
• Track individual performance against membership targets.
• Provide regular updates on sales, retention, and revenue performance.
• Identify challenges and propose actions to improve results

Experiences & Qualifications

• Bachelor’s degree in business, Marketing, or related field (preferred).
• 3+ years of experience in membership sales, hospitality, or service-driven environments.
• Experience in fitness, wellness, or lifestyle clubs is highly preferred.
• Proven track record in sales and client relationship management.